677b Privacy Policy
At 677b, protecting the personal data of our players is a core operational commitment, not an afterthought. This Privacy Policy explains precisely what information we collect when you use the 677b platform, why we collect it, how it is stored and processed, and what rights you hold over your own data. We encourage all players to read this document in full before registering an account.
Every piece of data transmitted between your device and 677b's servers is protected by industry-standard SSL/TLS encryption. This ensures that your login credentials, payment details, and personal information cannot be intercepted during transmission.
677b collects only the personal data that is strictly necessary to operate your account, process transactions, and comply with our verification obligations. We do not collect data speculatively or sell personal information to third-party advertisers.
677b does not sell, rent, or trade your personal data to any third party for marketing purposes. Your data is used solely for the operation of your 677b account, fulfilment of regulatory obligations, and improvement of our platform services.
Identity documents submitted during KYC verification are handled with the highest level of confidentiality. Documents are reviewed solely for age and identity verification purposes and are stored in an encrypted, access-restricted environment.
You have meaningful rights over your personal data held by 677b, including the right to access, correct, and in certain circumstances request deletion of your data. These rights can be exercised by contacting our support team at any time.
Financial transaction data processed through bKash, Nagad, Rocket, and Upay is handled in accordance with each payment provider's own security protocols. 677b does not store full payment account credentials on its servers beyond the reference details required for withdrawal processing.
Information We Collect
677b collects personal data from you through several channels during your use of the platform. The categories of information we collect, and the circumstances under which they are collected, are set out below.
Registration Data: When you create a 677b account, you provide us with your full legal name, date of birth, mobile phone number, and a password of your choosing. This information is required to create and identify your account and to verify that you meet the minimum age requirement of 18 years.
Identity Verification (KYC) Data: Before any withdrawal can be processed, 677b requires you to complete a KYC identity check. This involves submitting a copy of a government-issued identification document such as a National Identity Card (NID) or passport. We may also request a proof of address document in certain circumstances. These documents are used exclusively for identity and age verification.
Transaction Data: Every deposit and withdrawal you make on 677b generates a transaction record. This record includes the amount, date and time, payment method used (bKash, Nagad, Rocket, or Upay), and a reference identifier. Transaction history is retained for account management and, where required, for regulatory compliance purposes.
Betting and Gaming Activity: 677b records details of every wager placed on the platform, including the market or game selected, the stake amount, the odds at the time of placement, and the outcome. This data is used for account management, dispute resolution, and responsible gaming monitoring.
Device and Technical Data: When you access 677b, our servers automatically log certain technical information about your device and connection. This includes your IP address, browser type and version, operating system, device type, screen resolution, and session timestamps. This information is used for security monitoring, fraud detection, and platform performance optimisation.
Communications Data: If you contact 677b support via email or any other support channel, we retain records of that communication, including the content of messages and any attachments, for a reasonable period in order to manage your query and maintain a support history.
Some data is provided directly by you (registration details, KYC documents, payment information). Other data is generated automatically as a by-product of your use of the platform (device logs, session timestamps, betting records). Both categories are covered by this Privacy Policy and are treated with the same level of care and confidentiality.
You are responsible for ensuring that all personal data you provide to 677b is accurate and up to date. If your contact number, payment method details, or other registration information changes, you must update your account promptly. Inaccurate data may delay withdrawal processing or trigger a KYC review.
How We Use Your Data
677b uses the personal data we collect for the following specific purposes. We do not use your data for any purpose that is incompatible with the reason it was originally collected.
Account Operation: Your registration data is used to create, maintain, and authenticate your 677b account. This includes verifying your identity at login, managing your balance, and processing deposits and withdrawals to your nominated payment method.
Age and Identity Verification: KYC documents are processed for the sole purpose of confirming that you are 18 years of age or older and that your identity matches the information provided at registration. We are required to perform this verification before permitting withdrawals.
Transaction Processing: Financial data is used to execute deposits, credit winnings, process withdrawals, and maintain an accurate account balance. Transaction records are also used to investigate and resolve any disputes relating to payments.
Responsible Gaming Monitoring: 677b uses your betting activity data to monitor for signs of problematic gambling behaviour, including sudden increases in wagering frequency, large stake escalation, or unusual patterns of play. Where such indicators are identified, our responsible gaming team may reach out to you with supportive resources.
Fraud Detection and Security: Device and session data is analysed by our automated security systems to identify suspicious activity, including unauthorised account access attempts, multi-accounting, and bonus abuse. Accounts flagged by these systems may be suspended pending a manual review.
Customer Support: Communications data is used to respond to your queries, track the history of your support interactions, and improve the quality and responsiveness of our customer service.
Platform Improvement: Aggregated, anonymised data derived from player activity may be used to improve the performance and user experience of the 677b platform. This includes analysis of navigation patterns, feature usage, and game popularity. Aggregated data is not identifiable to individual players.
Legal and Regulatory Compliance: Certain data is retained and processed in order to comply with applicable legal obligations, including financial record-keeping requirements and cooperation with law enforcement or regulatory authorities where legally required.
677b operates a strict purpose limitation principle: your data is used only for the specific purposes described in this policy. If we ever need to use your data for a materially new purpose, we will inform you in advance and, where required, seek your consent before proceeding.
Any analytics derived from player activity are processed in aggregated, anonymised form. Individual-level betting records, session data, or payment histories are never shared with analytics tools in a form that could identify you as a specific person.
Legal Basis for Processing
677b processes your personal data under one or more of the following legal bases, depending on the nature of the processing activity. The table below maps each primary processing activity to its corresponding legal basis.
| Processing Activity | Legal Basis | Notes |
|---|---|---|
| Account registration and management | Contractual necessity | Processing is required to fulfil the service agreement between you and 677b when you create an account. |
| KYC identity and age verification | Legal obligation | Age verification is a mandatory requirement before withdrawal services are made available. |
| Deposit and withdrawal processing | Contractual necessity | Financial transaction processing is an essential component of the betting service you have contracted for. |
| Fraud detection and security monitoring | Legitimate interests | 677b has a legitimate interest in protecting the integrity of the platform and preventing financial crime and account abuse. |
| Responsible gaming monitoring | Legitimate interests / Legal obligation | 677b has a legitimate interest in and an operational commitment to player welfare and harm prevention. |
| Customer support communications | Contractual necessity / Legitimate interests | Responding to your queries is necessary to fulfil our service obligations and maintain platform quality. |
| Aggregated platform analytics | Legitimate interests | Anonymised analytics are used to improve the platform. No individual player can be identified from this data. |
| Compliance with legal or regulatory requests | Legal obligation | 677b is required to retain and, where directed, disclose certain data to comply with applicable law and official requests. |
Data Sharing & Disclosure
677b does not sell, rent, or trade your personal data to any third party. We share data only in the limited circumstances described below, and only to the extent necessary for the specified purpose.
Payment Processors: When you make a deposit or request a withdrawal via bKash, Nagad, Rocket, or Upay, the relevant transaction data (amount, account reference, timestamp) is shared with the applicable payment provider to facilitate the transaction. Each payment provider operates under their own privacy and data security frameworks, which are independent of this policy.
Identity Verification Partners: In some cases, 677b may use a third-party identity verification service to assist with the processing of KYC documents. Any such partner is bound by strict confidentiality obligations and may not use your data for any purpose other than the specific verification task for which it was engaged.
Game Content Providers: The casino games and slots available on 677b are supplied by third-party game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive anonymised session and game-play data for the purpose of ensuring game integrity and RNG certification compliance. No personally identifiable information is shared with game providers.
Law Enforcement and Regulatory Authorities: 677b will disclose personal data to law enforcement agencies, regulatory bodies, or other authorised public authorities where we are legally required to do so, or where we have a good-faith belief that disclosure is necessary to prevent criminal activity, protect the safety of players, or respond to a valid legal process.
Business Transfers: In the event that 677b or any part of its operations is acquired, merged with, or transferred to another entity, player data may be transferred to the successor entity as part of that transaction. In such an event, 677b will take reasonable steps to notify affected players and ensure that their data continues to be handled in accordance with this Privacy Policy.
- Sell your data to advertisers
- Share your data with unrelated third parties
- Provide your KYC documents to game studios
- Use your personal data for unsolicited marketing without consent
- Transfer your data internationally without adequate safeguards
All third-party service providers who handle personal data on 677b's behalf are engaged under binding data processing agreements. These agreements require them to maintain appropriate security measures and restrict their use of your data to the specific purpose for which it was shared.
Data Retention
677b retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply to the main categories of data we hold.
Account and Registration Data: Your account data is retained for the duration of your active account relationship with 677b. Following the closure of your account — whether initiated by you or by 677b — your personal data is retained for a minimum period of five (5) years to satisfy financial record-keeping and anti-money laundering compliance requirements.
KYC Documents: Identity verification documents submitted during KYC are retained for a minimum of five (5) years following the date of verification, in accordance with standard financial services compliance practice.
Transaction Records: All deposit and withdrawal transaction records are retained for a minimum of five (5) years from the date of the transaction. This retention is required for financial audit purposes and potential dispute resolution.
Betting and Gaming Records: Individual wager records are retained for a minimum of two (2) years from the date of the wager. Aggregated, anonymised betting data may be retained indefinitely for platform analytics purposes.
Support Communications: Customer support correspondence is retained for two (2) years from the date of the most recent message in a given support thread, unless the subject matter relates to an unresolved dispute or a compliance investigation, in which case the relevant records will be retained until the matter is fully resolved.
Device and Session Logs: Technical access logs and session data are retained for ninety (90) days for standard security monitoring purposes, and for up to two (2) years where a log is associated with a flagged security incident or fraud investigation.
After the applicable retention period has elapsed, personal data is securely deleted or anonymised such that it can no longer be linked to any identifiable individual.
- Account data: 5 years post-closure
- KYC documents: 5 years post-verification
- Transaction records: 5 years
- Betting records: 2 years
- Support communications: 2 years
- Session logs: 90 days (standard)
When the retention period for any category of personal data expires, 677b applies secure deletion procedures to ensure that the data cannot be recovered or reconstructed. Anonymised aggregate data derived from your activity may be retained beyond the individual retention window, as it no longer constitutes personal data.
Your Data Rights
As a player on 677b, you hold meaningful rights in relation to the personal data we hold about you. These rights are described below. To exercise any of these rights, contact our support team at [email protected] with your registered mobile number and a description of your request. We will respond within a reasonable timeframe and no later than thirty (30) days of receiving a valid request.
Right of Access
You have the right to request a copy of the personal data 677b holds about you. We will provide this in a clear, structured format within 30 days of your request.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Contact support with the corrected details and we will update your records promptly.
Right to Erasure
You may request the deletion of your personal data in certain circumstances. Note that this right is limited where we are required to retain data for legal compliance — for example, financial transaction records held under anti-money laundering obligations cannot be deleted on request.
Right to Restrict Processing
You have the right to request that we restrict the processing of your data in specific circumstances, such as while a dispute over its accuracy is being resolved, or where processing is unlawful but you prefer restriction over deletion.
Right to Data Portability
Where technically feasible, you may request that we provide your personal data in a structured, machine-readable format so that you can transfer it to another service provider of your choice.
Right to Object
You have the right to object to the processing of your personal data where that processing is based on 677b's legitimate interests. We will cease the relevant processing unless we can demonstrate compelling legitimate grounds that override your interests.
Data Security
677b implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes the following measures.
Encryption in Transit: All data transmitted between your browser or device and 677b's servers is encrypted using TLS (Transport Layer Security). This prevents interception of data by third parties during transmission over public or private networks.
Encryption at Rest: Sensitive personal data stored in 677b's databases, including KYC documents and payment reference details, is encrypted at rest using industry-standard encryption protocols. Encryption keys are managed under strict access controls.
Access Controls: Access to systems and databases containing personal data is restricted on a need-to-know basis. 677b staff members are granted access only to the data categories required for their specific operational role. Access rights are reviewed periodically and revoked promptly when no longer required.
Security Monitoring: 677b operates continuous automated security monitoring across its platform infrastructure. This monitoring is designed to detect and respond to anomalous access patterns, potential intrusion attempts, and data integrity issues in real time.
Incident Response: In the event of a security incident that affects your personal data, 677b will take immediate steps to contain the incident, assess its scope, and notify affected players as soon as is practicable. We will communicate clearly about what data was affected, what steps we have taken, and what you should do to protect yourself.
While 677b takes all reasonable precautions to secure your data, no platform can guarantee absolute security against all possible threats. You can help protect your account by using a strong, unique password, enabling OTP authentication where available, and notifying us immediately if you suspect any unauthorised access to your account.
- TLS encryption in transit
- Data encryption at rest
- Role-based access controls
- Continuous security monitoring
- Incident response procedures
- Periodic access rights reviews
Account security is a shared responsibility. Use a strong, unique password for your 677b account, never share your login credentials, and contact support immediately at [email protected] if you suspect your account has been accessed without your authorisation.
Changes to This Policy
677b reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law or regulation, new data processing activities, changes to the services offered on the platform, or improvements to our data protection practices.
When material changes are made to this Privacy Policy, 677b will take reasonable steps to inform registered players. This may include a notification displayed upon next login, a message sent to your registered mobile number, or a prominent notice on the 677b.app website. The "Last updated" date at the top of this page will be revised to reflect the date of the most recent change.
We encourage you to review this Privacy Policy periodically so that you remain informed about how 677b collects and uses your personal data. If you continue to use the 677b platform after a revised version of this Privacy Policy has been published, your continued use will constitute your acceptance of the updated terms.
If you object to any changes made to this Privacy Policy, you should cease using the platform and contact support to arrange the closure of your account. Upon closure, your data will be handled in accordance with the data retention provisions described in Section 6 of this policy.
We recommend bookmarking this page at 677b.app/privacy-policy and checking it before making any new deposit. Significant changes that affect your rights or our core data practices will always be communicated proactively. Routine administrative updates may be applied without a separate notification.
Contact & Complaints
If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about the way 677b handles your personal data, please contact our support team using the details below.
Email: [email protected]
When submitting a data rights request or privacy complaint, please include the following information to help us process your request efficiently:
- Your full name as registered on your 677b account
- Your registered mobile number
- A clear description of your request or concern
- Any relevant transaction or account reference numbers
- The specific data right you wish to exercise, if applicable
677b will acknowledge receipt of your request within two (2) business days and will aim to provide a substantive response within thirty (30) calendar days. For complex requests, we may require up to an additional thirty (30) days, in which case we will notify you of the extension and the reason for it before the initial deadline expires.
If you are not satisfied with the way 677b has handled your personal data or responded to your complaint, you may escalate the matter by submitting a formal written complaint to [email protected], clearly marked as a formal escalation. Our compliance team will conduct an independent review and issue a written final response within fourteen (14) business days of receiving the escalation.
677b is committed to resolving all privacy-related concerns fairly, transparently, and within a reasonable timeframe. We take all data protection complaints seriously and will investigate each matter thoroughly before issuing a response.
For all privacy-related queries, data rights requests, and complaints, reach us at:
Please include your registered mobile number and account name in all correspondence so we can locate your record and respond efficiently.
- Acknowledgement: within 2 business days
- Substantive response: within 30 calendar days
- Complex requests: up to 60 calendar days
- Formal escalation review: within 14 business days
Explore 677b With Confidence
Now that you understand how 677b protects your personal data, explore our full range of cricket betting markets, live casino tables, and slot games — all on a platform built with security and player trust at its core.